Tinus van der Merwe


Executive & Leadership Coach. People Acuity Facilitator. Consultant.

Tinus joined our team in 2017. His infectious passion for People Acuity and Strengths Strategy coaching and programmes is the reason why we are since offering these solutions to our clients.

His passion is to work interdependently with executives, managers and clients to develop new insights of themselves and how they can apply their innate talents and strengths when leading other people and in conducting business.

His coaching clients have reached between 26% and 167% overall growth against their coaching goals.

Tinus has completed over 14,000 hours of coaching and facilitation (this includes over 1,500 hours of coaching and more than 350 hours of Strengths Strategies coaching) with clients from a wide variety of cultures and countries, and from specialists to top executives.

Tinus worked in HR, Rewards & Recognition, Leadership & Talent Development and Executive & Leadership Coaching roles at large organisations, before acting on his passion to focus full-time on coaching.

He is a Mentor Coach and Educator for Applied Psychology in Coaching at the South African College of Applied Psychology (SACAP) and a Supervisor for intern coaches and a thought leader in coaching.


Experience: 32 years corporate experience in large listed and privately held multinational companies in five industries (Telecommunication, Petrochemical, Mining and Metals, Finance and Insurance), and 8 years consulting experience.

Countries & Industries:  Experience in most industries, lived in South Africa and Saudi-Arabia, and worked with clients in a few countries.

Qualifications: BA Honours (Psychology). MBA (Specialising in Human Resources).

Previous Board Member: Child Welfare Tshwane (10 years), ICF South African Chapter.

Coaching Registrations: Professional Certified Coach (International Coaching Federation, ICF).

Certifications: Certified Strengths Strategy Coach, Certified People Acuity Strengths Strategies Facilitator (People Acuity). Mentor Coach (SACAP). Accredited Mentor Coach (ICF). Certified Co-active Coach (CPCC).

Primary Strengths Contributions (according to StrengthsMultiplier™): Reflective, Visionary, Studious, Inventive, Bridge-Builder, Kinship, Cultivator.

Tinus finds inspiration from the transformation he sees in others when working with them, from reading inspirational literature, and from listening, composing and playing music. He holds family and community close to his heart.

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