Tinus is part of our leadership team, and our mentor-coach of our coaches.

Tinus’ infectious passion for People Acuity and Strengths Strategy coaching and programmes is the reason why we are bringing these solutions to Africa.

His passion is to work interdependently with executives, managers and clients to develop new insights of themselves and how they can apply their innate talents and strengths when leading other people and in conducting business.

His coaching clients have reached between 26% and 167% overall growth against their coaching goals.

Tinus has completed over 13,000 hours of coaching and facilitation (this includes over 1,200 hours of coaching and more than 300 hours of Strengths Strategies coaching) with clients from a wide variety of cultures and countries, and from specialists to top executives.

Tinus worked in HR, Rewards & Recognition, Leadership & Talent Development and Executive & Leadership Coaching roles at large organisations, before recently acting on his passion to focus full-time on coaching.


He is a Mentor Coach and Educator for Applied Psychology in Coaching at the South African College of Applied Psychology (SACAP) and a Supervisor for intern coaches.


Countries he lived and/or worked: South Africa. Saudi-Arabia.

Corporate Experience: 30 years – large listed and privately held multinational companies.

Industries: Telecommunication. Petrochemical. Mining and Metals. Finance and Insurance.

Qualifications: BA Honours (Psychology). MBA (Specialising in Human Resources).

Coaching Certifications: Professional Certified Coach (International Coaching Federation, ICF). Certified Strengths Strategy Coach (Strengths Strategies). Certified People Acuity Strengths Strategies Facilitator (People Acuity, Strengths Strategies). Mentor Coach (South African College of Applied Psychology, SACAP). Accredited Mentor Coach (ICF).

Primary Strengths Contributions (according to StrengthsMultiplier™): Reflective, Visionary, Studious, Inventive, Bridge-Builder, Kinship, Cultivator.

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